1990s
England in China
Taking the England national football team to China for its first visit, opening doors, creating commercial opportunity and building bridges through sport.
Our Story
Connecting brands with audiences
for more than three decades.
Our platforms have changed. Our purpose has not. We create powerful connections between brands and people through moments, stories and experiences that audiences genuinely care about.
A Lifetime of Audience Connection
From landmark international sporting occasions to creator-led media and premium cultural experiences, the principle has always been the same: meet audiences where emotion, attention and trust already exist.
The Constant
The medium changes.
The mission remains.
We have spent our working lives connecting brands with consumers at meaningful scale. Sometimes that connection has taken place through sport, sometimes through giant public screens, sometimes through international hospitality, publishing, creators or live cultural experiences.
We took the England national football team to China for its historic first visit, creating access to an audience captivated by a landmark sporting moment. We supplied giant outdoor screens at the Atlanta Olympic Games, extending the live experience far beyond the stadium. In Paris in 1998, we delivered the screens for the first World Cup football Fan Zone, bringing supporters together around one unforgettable shared occasion.
Digital interactive publishing became another powerful route to connection: exploring the backstories of influential creators and leaders, examining their trials, reinventions and eventual triumphs, and turning those stories into inspiration and a practical road map for millions of followers.
Today, that same experience informs brand amplification at the live events, cultural moments and creator environments in which consumers are already emotionally invested. We do not manufacture attention. We enter the moments that already command it, and create partnerships that add genuine value.
Selected Milestones
A continuing history of connecting brands, culture and audiences.
1996
Atlanta Olympic Games
Providing giant outdoor screens that expanded the Olympic experience, allowing crowds beyond the venues to share the emotion and energy of the Games.
1998
Paris World Cup Fan Zone
Supplying the screens for the first World Cup football Fan Zone, helping create a new kind of shared public experience around the world's biggest sporting event.
2000s
International Brand Experiences
Building commercial partnerships and audience experiences around major sporting, business and cultural occasions in international markets.
2010s
Digital Interactive Publishing
Combining editorial, video, audio and direct interaction to tell powerful stories, inspire audiences and give brands richer routes into trusted communities.
Today
Creators, Culture and Global Activation
Bringing brands into premium creator houses, luxury experiences, global events and influential communities where attention, emotion and trust converge.
What Has Never Changed
Audience connection is not a new direction. It is the foundation of everything we have always done.
Emotion First
We work within moments audiences already care about, rather than asking them to care about an interruption.
Value Exchange
The strongest partnerships give audiences access, usefulness, inspiration or an experience worth remembering.
Scale with Relevance
Reach matters most when it is carried by trust, context and a reason for people to respond.
The Next Chapter
We continue to connect and activate—creating the future together.
Through influential voices, premium media, global experiences and strategic partnerships, Icons of Influence gives brands meaningful access to audiences that already listen.
Start a Conversation